Plastic Surgery Website Templates Designed to Convert
Turn you plastic surgery website template into your most profitable marketing tool.
As a plastic surgeon, you know the importance of setting realistic expectations. Plastic surgery can help restore a more youthful appearance, but it does not transform a person from average to super model. The best plastic surgery patients are those that have realistic expectations and don’t push forward with the desire to have to have unnecessary procedures.
Beautiful & Functional Plastic Surgeon Website Designs
When it comes to business website design, beauty is only valuable if it does not get in the way of functionality. While you want a modern, attractive site that highlights the results of plastic surgery, the ultimate goal of your website is to get people to contact you–to convert into a new patient. If you website doesn’t convert, what’s the point?
UXi® Rainmaker plastic surgeon designs start with this end-goal in mind. Above all, your website must convert. These plastic surgery websites:
- Immediately communicate the vital information about what you do for patients and where you are located
- Give strong incentives to take action
- Highlight conversion targets (phone numbers, contact forms, etc.)
- Create value and help differentiate you from competitors
- Make it easy for visitors to find information about procedures, galleries, your qualifications
- Build trust with verified patient reviews
- Have good flow of colors with simple, easy to follow layouts
In the end, your website must be as much a salesperson as an informational resource. It’s not enough just to be there. You have to persuade people to act.
Mobile Responsive Web Designs
In spring 2015, Google made having a “mobile friendly” website an aspect of how they rank websites. In other words, if your plastic surgery website isn’t easy to view and navigate on a mobile device, it will be considered irrelevant for search terms.
And beyond Google’s requirements, it’s clear that having a mobile responsive website is just a sign of the times. Today, over half of searches online are mobile, which is a number you can only expect to increase.
UXi® plastic surgery website templates all come with responsive functionality built in. This means they automatically re-size for any size screen they are viewed on.
Plastic surgery marketing is competitive. Once you get qualified traffic to your website, you can’t afford to let it go to waste.
UXi® is the premier design available for beautiful functionality. With these designs, the expectation that your online marketing is going to help grow your practice is definitely a realistic one.
With online marketing, the opinions of other plastic surgery patients is the most persuasive content of all.
The internet – the ultimate information hub – turns us all into skeptical, methodical buyers. One of the easiest things to do online is research yourself into a state of indecision.
Sales copy and marketing fluff are limited with online persuasion. Alone on our devices, we have too much time to contemplate. We don’t care if the business wants to sell us. We need to be sure it’s right for us.
Now, imagine you’re in a new restaurant. The menu has an array of burgers, and you can’t decide which you want. The waiter weighs in, saying the double bacon jalapeno popper is the most popular burger in the restaurant.
It must good, you assume. Cholesterol be damned, I have to try it!
This is the power of social proof, which is psychological phenomenon that occurs in situations when we are uncertain about choice and therefore assume other people have more knowledge than we do. It’s the underlying reason we tend to take cues from others; if it worked for them, it should work for me. If everybody else is doing it, there must be a good reason.
Social proof is powerful part of any online marketing strategy. Not only does it trigger one of the most naturally persuasive ways to stimulate a decision, but it has more credibility because it’s less self-promotional.
Here are some tips on using social proof for your plastic surgery marketing:
- Website content: Your testimonials, case studies, and before and after gallery make powerfully persuasive collateral. Design testimonials into your website, placing them throughout the site. Combine your before and after gallery with success stories that tell an authentic story about a procedure.
- Create YouTube videos: You can also turn your case studies into videos on YouTube with the added bonus of attracting an audience from that search engine.
- Monitor online reviews: Online consumers turn to reviews for most services, and they’ll have have a powerful impact – good or bad depending on the reviews. Encourage happy patients to leave you reviews on medical review websites, Yelp, and Angie’s List. Take control of your website reviews with Top Rated Local.
Make sure all this content is specific to procedure and result. Avoid general claims about how “great” your practice is. Also, avoid a review profile that so eerily glowing that it seems fake. Let people express concerns in honest, authentic language. Often, the best testimonials/case studies start-out with trepidation that had to be overcome.
Let your best patients do the talking for you. Their “proof” of success is your most persuasive argument.
The best thing you can do when describing cosmetic plastic surgery procedures is to be balanced and professional. Sales copy that over-promises will result in low-quality leads – and unhappy patients.
With online marketing, we often talk about the need to frame content in terms of benefits. Specifically, this means you talk more about the beneficial outcomes of a cosmetic procedure than the details of the procedure itself.
Why? Because it’s the benefits that sell, not the features of the product or procedure. The old sale adage goes: people don’t buy drills because they want a drill, they buy them because they want a hole in the wall.
This is also true of cosmetic surgery. The surgical procedure is objectionable at best. But the results…
This is where you need to be careful. With copy for your plastic surgery website, you might be tempted to make grand, even hyperbolic claims. Because this is what many patients want to hear.
It would be nice if someone could be transformed from ghastly to gorgeous. From flabby to fab. From ugly to the ultimate.
But as a plastic surgeon, you know this not the result of cosmetic procedures. A person’s appearance is not going to simply “transform” as the result of surgery.
Your motivating, benefits oriented website copy needs to reflect this. A good tone to imitate is that found on the American Society of Plastic Surgeons Cosmetic Surgery Page.
To paraphrase, they note how these procedures are meant to improve appearance and self-esteem. The best candidates are those with positive outlook and realistic expectations. A cosmetic procedure is a personal choice done for yourself, not to fit an ideal image or fulfill someone else’s expectations.
Of course you’re legally obligated not to make false claims about the results of cosmetic surgery. But a website is a sales tool, and it’s fair game to slant things towards benefits.
The best cosmetic procedure website copy focuses on personal choice and realistic expectations. It’s particularly important to avoid general claims about ideal image or the impact the procedure will have the perception of others.
So talk benefits, but do so within your professional requirements. Your plastic surgery marketing is designed to help you sell, but in the end it can only sell what you actually deliver.